Fields, who Forbes recognized in 2015 as two of the most successful, self-made women in the United States. This new model of distribution would later be coined "community commerce" by the doctors, referring to the "demographic trends of the decline in department store foot traffic, the rise of social media, the emergence of the entrepreneurial economy, and the growing interest in anti-aging products and prevention among twenty and thirty something year olds," as explained by Dr. ![]() This method, we know, had to be one that gave the sales commission to the people who loved and recommended our products while preserving the consultative one-on-one experience found in department stores," shares Dr. Recognizing that word of mouth - not the advertising or marketing programs of the stores - accounted for our growing customer base, we decided to create an alternative method of distribution. While our brand was successful in the department store channel, our vision for Rodan + Fields was much bigger. Specifically, Rodan + Fields was sold in department stores - but the Doctors quickly realized this was not the best avenue for their brand to capture more customer attention and ultimately, gain stronger success. Unlike Proactiv, which was sold primarily via infomercials, Rodan + Fields was first introduced to customers similar to how most skincare lines are, via traditional brick and mortar retailers. (PHOTO CREDIT: Megan Celba Thomas)ĭeveloped in 2002 by two Stanford trained dermatologists, Katie Rodan and Kathy Fields, Rodan + Fields follows the success of their first product line, Proactiv, which has since been sold from the Doctors so that they can focus solely on Rodan + Fields. ![]() In 2015, Rodan + Fields reported a net revenue of $626.9 million. Since 2013, Thomas and Liakatas have worked together to grow their respective Rodan + Fields consultant businesses, the term used by Rodan + Fields to identify their sales reps. INACTIVE INGREDIENTS: Adenosine, Aminomethyl Propanol, Aqua/Eau/Water, Benzyl Alcohol, Butylene Glycol, C12-15 Alkyl Benzoate, Calcium Gluconate, Citral, Citric Acid, Cynara Scolymus (Artichoke) Leaf Extract, Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Dipotassium Glycyrrhizate, Fragrance/Parfum, Gluconolactone, Glycerin, Hydrogenated Lecithin, Limonene, Linalool, Methyl Carboxymethylphenyl Aminocarboxypropylphosphonate, Phenoxyethanol, Propanediol, Rosmarinic Acid, Rutin, Sesamum Indicum (Sesame) Seed Extract, Silica, Sodium Benzoate, Sodium Carbomer, Titanium Dioxide (CI 77891), Tocopherol, Xanthan Gum.ĭimethicone, Propanediol, Isododecane, Glycerin, Ascorbic Acid, Pentylene Glycol, Dimethicone Crosspolymer, Ascorbyl Glucoside, PEG/PPG-18/18 Dimethicone, Ethoxydiglycol, Kojic Acid, Polysilicone-11, Retinal, Retinyl Palmitate, Hydroxyapatite, Fragrance/Parfum, Tocopherol, Caprylyl Glycol, Hexylene Glycol, Ethylhexylglycerin, Phenoxyethanol, Citral, Limonene, Linalool.Ĭyclopentasiloxane, Dimethicone, Polysilicone-11, Ethylhexyl Hydroxystearate, C12-15 Alkyl Benzoate, Retinal, Palmitoyl Hexapeptide-14, Retinyl Palmitate, Hydroxyapatite, Bis-Ethylhexyl Hydroxydimethoxy Benzylmalonate, Ethoxydiglycol.Megan Celba Thomas (L) and Lindsay Liakatas (R) celebrate Thomas earning a Lexus car as part of the. REVERSE Brightening Defense Fluid Lotion SPF 50ĪCTIVE INGREDIENTS (w/w): Avobenzone 2.8%, Homosalate 9.3%, Octisalate 4.67%, Octocrylene 6.1% Water/Aqua/Eau, Butylene Glycol, Pentylene Glycol, Niacinamide, Bis-PEG-12 Dimethicone, Trideceth-9, Glycerin, Polysorbate 20, PEG-5 Isononanoate, Sodium Hyaluronate, Dipotassium Glycyrrhizate, Panthenol, Caprylyl Glycol, Bisabolol, Citrus Limon (Lemon) Fruit Extract, Ananas Sativus (Pineapple) Fruit Extract, Passiflora Edulis Fruit Extract, Vitis Vinifera (Grape) Fruit Extract, Carica Papaya (Papaya) Fruit Extract, Citrullus Lanatus (Watermelon) Fruit Extract, Mangifera Indica (Mango) Fruit Extract, Fragrance/Parfum, Polyacrylate Crosspolymer-6, Silica, Alcohol Denat., Phenylethyl Resorcinol, Disodium EDTA, Sodium Bisulfite, Sodium Hydroxide, Trehalose, Phenoxyethanol, Chlorphenesin, Potassium Sorbate, Sodium Benzoate, Limonene, Linalool. ![]() Water/Aqua/Eau, C12-15 Alkyl Benzoate, Diethylhexyl Sebacate, Polylactic Acid, Cetearyl Alcohol, Glyceryl Stearate, Jojoba Esters, PEG-40 Stearate, Ammonium Laureth Sulfate, Magnesium Aluminum Silicate, Pentylene Glycol, Potassium Cetyl Phosphate, Ceteareth-20, Hydroxyacetophenone, Glycolic Acid, Lactic Acid, Fragrance/Parfum, Mentha Piperita (Peppermint) Oil, Citric Acid, Sodium Magnesium Silicate, C10-16 Pareth-1, Xanthan Gum, Butylene Glycol, Phenoxyethanol, Potassium Sorbate, Yellow 5 (CI 19140), Yellow 6 (CI 15985), Limonene, Linalool.
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